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Intelligence · Analytics

Know what is working. Double down on it.

Most local businesses cannot tell you which channel drove their last ten leads, let alone which one produced the most revenue. Rivyn Analytics connects every source to every outcome so you always know exactly where to invest.

Updated in real timeCovers all Rivyn channelsIncluded on Core, Pro, and Max
What it does
  • Full-funnel attribution
    Every lead is tagged by source from first touch, so you know which channel drove the revenue.
  • Lead-to-close tracking
    Follow each lead from capture through pipeline stages to closed job.
  • Channel performance dashboard
    Side-by-side cost-per-lead, close rate, and revenue by channel.
  • Monthly performance reports
    Clear, executive-level summaries emailed to you every month.
The cost of guessing

Every dollar you cannot track is a dollar you cannot optimize.

56%
of businesses cannot accurately attribute revenue to its marketing source.
Demand Gen Report
3x
higher marketing ROI for businesses with full-funnel attribution vs. those without.
Forrester Research
40%
of marketing budget is typically wasted on channels that do not convert.
Neil Patel / Hinge Research
1
dashboard. Every source, every lead, every outcome, no spreadsheets.
Rivyn design principle
Why it matters

You cannot make a good budget decision without the data.

You are running Google ads, posting on social, paying for a website, and doing outreach. You get leads. You close some. But you have no idea which of those activities drove the ones that closed, so next month's budget is mostly a guess.

I was spending $1,500 a month on Google ads and I genuinely could not tell you if it was working.

HVAC contractor, Frisco TX

Every week my team had a different theory about where our leads were coming from. We had no data.

Solar company operations director, DFW

I cancelled two things that were probably working and kept one thing that I found out later was not. That is the cost of no analytics.

Insurance agency owner, Plano TX
How it works

From first click to closed deal, every step tracked.

01
Source tagging from day one
Every Rivyn channel tags leads at the source so attribution is built in from the start.
02
Funnel mapping
Lead stages are mapped to your actual sales process so you see the real conversion path.
03
Revenue attribution
Closed deals are matched back to their source so you know exactly what each channel is worth.
04
Monthly reporting
A clean summary of performance, opportunities, and recommendations delivered every month.
What is tracked

Every lead, every source, every outcome, in one place.

Full-funnel attribution
First touch to closed deal, every step credited to the right source.
Call tracking
Every Voice AI call attributed to the campaign or channel that drove it.
Website analytics
Traffic, conversions, and lead forms tracked with source-level attribution.
Review performance
Review velocity, rating trends, and their correlation with lead volume.
Real-time dashboard
See live lead volume, pipeline value, and channel performance any time.
Monthly email reports
Executive summaries with insights and next-step recommendations.
Built for decisions, not data

Analytics that tell you what to do next.

A dashboard full of numbers is not useful unless it tells you something. Rivyn Analytics is designed to surface decisions: which channel to scale, which to cut, and where the funnel is leaking, not just report what happened.

  • Pre-built for your business type
    The KPIs that matter for local service businesses, not generic e-commerce metrics.
  • Real-time lead pipeline
    See every open lead, its source, and its current stage, live.
  • Monthly insight reports
    Plain-language commentary on what is working, what is not, and what to do about it.
  • Export and share
    Full data export for your own analysis or for sharing with your team.
Built for your business

Know your numbers in a way that actually drives decisions.

Insurance
Cost per bound policy by source
Know exactly which channel delivers bound policies, not just leads, and what each one costs.
Trades
Job revenue by source
See which channel is driving the biggest jobs, not just the most leads.
Solar
Deal cycle and close rate by channel
Solar has a long cycle. Track which channels have the shortest time-to-close and highest close rate.
Included on all plans

Stop guessing. Start making decisions with data.

Month to month. Analytics active from day one. No spreadsheets required.