These are copy-paste SMS and email scripts for reaching customers and old quotes before their policy renews, so your agency starts the re-quote conversation before a competitor's ad does. Swap the bracketed placeholders for your agency's details and send as-is.
When to send these
Use these on the cadence from the x-date playbook: a light touch at 60 days out, a direct re-quote offer at 30 days, and an urgent final touch inside the last week. Sending all three, spaced out, consistently outperforms a single message.
SMS scripts
SMSFirst touch - 60 days out
Hi [First name], this is [Your name] with [Agency]. Your [policy type] renews soon and rates have been shifting. Want us to run a quick check to see if we can save you money before it renews? Just reply YES.
SMSSecond touch - 30 days out
Hi [First name], following up from [Agency] - your [policy type] with [Carrier] renews on [Renewal date]. We can usually get you a comparison quote back same-day. Want us to take a look?
SMSFinal touch - 7 days out
[First name], your renewal is coming up on [Renewal date]. If you haven't shopped it yet, now's the time - we can have a quote back to you today. Reply YES and we'll get started.
SMSWin-back - no response to any touch
Hi [First name], no pressure either way - just wanted to leave the door open. If your rate ever creeps up or your coverage changes, [Agency] is happy to take a fresh look anytime. Save this number!
Email scripts
EmailFirst touch - 60 days out
Subject: Your [policy type] renews in about 2 months
Hi [First name], Your [policy type] policy with [Carrier] is set to renew around [Renewal date]. Before it auto-renews, it's worth a quick check to make sure you're still getting the best rate and the right coverage - a lot can change in a year. It takes about 5 minutes on our end. Just reply to this email or call/text [Agency phone] and we'll get a comparison quote started. Thanks, [Your name] [Agency]
EmailSecond touch - 30 days out
Subject: Quick re-quote before your renewal on [Renewal date]
Hi [First name], Your [policy type] renewal is coming up on [Renewal date]. We'd like to run a comparison quote before it goes through automatically - no obligation, and it usually takes less than a day to get you an answer. Want us to go ahead? Just reply YES and we'll pull your current coverage details and get started. [Your name] [Agency]
EmailFinal touch - 7 days out
Subject: Last chance to shop your renewal before [Renewal date]
Hi [First name], Your policy renews on [Renewal date] - that's just about a week away. If you'd like us to shop it before it renews at [Carrier]'s new rate, now's the time. We can turn a quote around same-day. Call or text us at [Agency phone], or just reply here. [Your name] [Agency]
How to personalize without overdoing it
- Always fill in the actual carrier and policy type - a script that clearly wasn't personalized reads as spam and gets ignored.
- If you have the prior quoted premium, reference it ("last time we quoted you at $X") - specifics build trust that a form-letter can't.
- Keep SMS under 320 characters and never open with "Dear valued customer" - write the way you'd actually text a client.
- Don't send SMS and email on the same day for the same touch - stagger them by a day so it doesn't feel like a blast.
Running this by hand across a full book of renewals is a lot to track manually. Lead nurturing automates the send schedule, and the Quote Engine picks up the reply the moment someone says yes.